Unique Paris-Roubaix items auctioned for Brain Battle Fund
Anyone who watched the Paris-Roubaix cycling race last weekend could hardly have missed it: the black-pink-and-yellow ‘brain’ helmets of Team Jumbo-Visma. The cyclists wore the specially designed helmets by Lazer to draw attention to the use of a bike helmet, as part of the ‘Use your head’ awareness campaign. Because despite the fact that it has…